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Malte Landwehr is the Head of SEO at idealo internet GmbH and has been the VP of Product at Searchmetrics and a former management consultant.
Malte has A LOT of experience working and getting things done in product teams. He climbed the career ladder in the product team at Searchmetrics and became the VP of Product in a successful B2B enterprise SaaS company.
Now he works in an SEO leadership role at idealo, the largest European comparison website, applying what he learned in product and business consultancy to get SEO initiatives executed.
In this podcast, we talked about:
How Malte got into SEO and Product
Product Marketing Manager role
Communication strategy in product
How to get adults to learn something new
Communication lessons applied to SEO
Go-to-market strategy in a B2B product team
Release plan example at Searchmetrics
Feature flagging and releasing
Product and development team structure
SEOs in product and engineering teams
Moving into the VP of Product role
Product teams getting buy-in
Explain the product vision
How to work with developers
Setting the SEO vision
SEO Strategy Stack
Product Roadmaps
SEO and Now/Next/Later Roadmaps
B2B Product Management Rabbit Hole
Adam rants about Log File Analysis in SEO
Applying product strategy to SEO
Building trust in an organisation
In this podcast, we talked about:
Listen now on Apple, and Spotify.
Recommended top three skills:
For product managers:
Learn to say no - You need to learn to prioritise ruthlessly and keep your team focused.
Learn how to say no - You must learn how to say no because it is key to building relationships.
Sales-led is key - In B2B enterprise SaaS, the sales-led approach is important to drive revenue (despite what all the books say).
For SEOs working with product managers:
Problems > Solutions: You need to bring problems to the product team and work with them on the solution.
Always bring a solid why: You need to write down a problem and focus a lot on the WHY to help you and the team to prioritise your work ruthlessly.
Where to find Malte:
References:
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Lessons from Searchmetrics | Malte Landwehr