The SEO Sprint
🎙️ The SEO Sprint Podcast
Lessons from Scribd | Abby Gleason
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Lessons from Scribd | Abby Gleason

A podcast that interviews SEOs who work in product and engineering teams to uncover actionable and practical advice on how to get things done.

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Abby Gleason is an SEO Product Manager. Abby leads the organic search strategy for Scribd, a reading subscription service with millions of ebooks, audiobooks and more.

Abby has a wealth of experience working with content, business and technical teams working in agencies. As an SEO moving into a product role, Abby has learned to adapt and embrace many engineering practices to get things done.

In this podcast, we talked about:

  • Getting into SEO

  • Getting into product

  • Combining user and Google experience to drive results

  • Why Googlebot is a user

  • The full process of getting things done with developers

  • Working with designers and developers

  • Designers are a superpower

  • Meeting facilitation and product managers

  • Product manager = communication

  • Process of writing briefs for developers

  • Importance of collaboration anchor points

  • Conversation > Documentation

  • Communicating Problems > SEO Solutions

  • Devs asking for solutions vs Devs asking for problems

  • Why SEO specialists matter in development teams

  • Why SEO PMs need to prioritise ruthlessly

  • Why listening matters

  • Prioritising and SEO Product Roadmaps

  • Creating SEO Product Strategy

  • Four Types of SEO Strategy

  • Communicating to the management team

  • Forecasting process

  • How to say no in an internal team

  • Release planning process + ruthless prioritization

  • Retrospective

Listen now on Apple, Overcast and Spotify.


Recommended top three skills:

Abby would recommend communication broken down into three parts:

  1. Clear written communication - Avoid a wall of text in Slack, email or documents, and use on-page SEO and readability best practices.

  2. Show your personality - You must show your personality at work in your communication as it helps people remember you.

  3. Internal networking - You need to meet with people, have one-on-ones and listen to get a better understanding of the business problems.

Where to find Abby:

References:


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Discussion about this podcast

The SEO Sprint
🎙️ The SEO Sprint Podcast
Interviews with SEOs who work in product teams to uncover actionable and practical advice to help SEO teams work with product and development teams to get things done.