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Sep 26, 2022Liked by Adam Gent

It's a great article, thank you!

I've been working as an in-house SEO for more than 3 years, and we use a big part of these principles. We have roadmaps; we use OKRs; we have retrospective technical and content marketing meetings at the end of the sprint. And as an SEO specialist, I participate in each of these meetings, and we achieve our goals.

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